{"id":4907,"date":"2026-08-17T08:46:26","date_gmt":"2026-08-17T01:46:26","guid":{"rendered":"https:\/\/www.thailawonline.com\/thai-legal-news\/pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole\/"},"modified":"2026-09-30T09:02:16","modified_gmt":"2026-09-30T02:02:16","slug":"pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole","status":"publish","type":"tlo_legal_news","link":"https:\/\/www.thailawonline.com\/fr\/thai-legal-news\/pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole\/","title":{"rendered":"PIRELLI perd son combat contre P.RALLY : la similarit\u00e9 des marques est appr\u00e9ci\u00e9e dans son ensemble"},"content":{"rendered":"<p>Dans <strong>Dika 8837\/2568<\/strong>, le fabricant de pneus italien a demand\u00e9 l'annulation de <b>P.RALLY<\/b> marque, enregistr\u00e9e depuis 2001 pour des pneus de moto dans la m\u00eame classe 12 o\u00f9 <b>PIRELLI<\/b> Il est enregistr\u00e9 en Tha\u00eflande depuis le 4 juillet 1980. La Cour supr\u00eame a refus\u00e9 : malgr\u00e9 une ressemblance phon\u00e9tique, les marques diff\u00e8rent quant \u00e0 leur apparence g\u00e9n\u00e9rale et \u00e0 leur structure, et P.RALLY \u00e9tait utilis\u00e9 sur les pneus de moto pendant environ dix ans avant sa d\u00e9claration d\u2019enregistrement en 2001, ce qui a renforc\u00e9 sa notori\u00e9t\u00e9, ce que PIRELLI n\u2019a pas contest\u00e9 (<strong>Loi sur les marques de B.E. 2534, art. 6, 61<\/strong>).<\/p>\n<p>Pour les propri\u00e9taires de marques \u00e9trang\u00e8res en Tha\u00eflande, la le\u00e7on est que la similitude est \u00e9valu\u00e9e <b>globalement<\/b>, La marque, son apparence, son son, ses produits et son utilisation r\u00e9elle sur le march\u00e9, ainsi que la marque rivale utilis\u00e9e ouvertement pendant des ann\u00e9es, acqui\u00e8rent une reconnaissance propre, ce qui nuit \u00e0 toute demande de radiation ult\u00e9rieure.<\/p>\n<p>\u21aa <a href='https:\/\/www.thailawonline.com\/fr\/franchise-business-in-thailand\/'>Comment les marques et les licences s'int\u00e8grent dans la franchise en Tha\u00eflande<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In Dika 8837\/2568, the Italian tyre maker sought cancellation of the P.RALLY mark, registered since 2001 for motorcycle tyres in [&hellip;]<\/p>\n","protected":false},"featured_media":4912,"template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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