{"id":4907,"date":"2026-08-17T08:46:26","date_gmt":"2026-08-17T01:46:26","guid":{"rendered":"https:\/\/www.thailawonline.com\/thai-legal-news\/pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole\/"},"modified":"2026-08-17T08:47:02","modified_gmt":"2026-08-17T01:47:02","slug":"pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole","status":"publish","type":"tlo_legal_news","link":"https:\/\/www.thailawonline.com\/fr\/thai-legal-news\/pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole\/","title":{"rendered":"PIRELLI loses its fight against P.RALLY: trademark similarity is judged as a whole"},"content":{"rendered":"<p>Dans <strong>Dika 8837\/2568<\/strong>, the Italian tyre maker sought cancellation of the <b>P.RALLY<\/b> mark, registered since 2001 for motorcycle tyres in the same Class 12 where <b>PIRELLI<\/b> has been registered since 1975. The Supreme Court refused: despite phonetic overlap, the marks differ in overall appearance and structure, and P.RALLY had built more than a decade of recognition of its own (<strong>Trademark Act B.E. 2534 ss.6, 61<\/strong>).<\/p>\n<p>For foreign brand owners in Thailand, the lesson is that similarity is assessed <b>holistically<\/b> \u2014 appearance, sound, goods and actual market use \u2014 and sitting on your rights for years weakens a later challenge.<\/p>\n<p>&#8618; <a href='https:\/\/www.thailawonline.com\/fr\/franchise-business-in-thailand\/'>How trademarks and licensing fit into Thai franchising<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In Dika 8837\/2568, the Italian tyre maker sought cancellation of the P.RALLY mark, registered since 2001 for motorcycle tyres in [&hellip;]<\/p>\n","protected":false},"featured_media":4912,"template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"tlo_news_type":"","tlo_source_url":"","tlo_impact":"","tlo_effective_date":"","tlo_source_ref":""},"tlo_news_topic":[],"tlo_news_profile":[],"tlo_news_impact":[],"class_list":["post-4907","tlo_legal_news","type-tlo_legal_news","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/legal-news\/4907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/legal-news"}],"about":[{"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/types\/tlo_legal_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/media\/4912"}],"wp:attachment":[{"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/media?parent=4907"}],"wp:term":[{"taxonomy":"tlo_news_topic","embeddable":true,"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/tlo_news_topic?post=4907"},{"taxonomy":"tlo_news_profile","embeddable":true,"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/tlo_news_profile?post=4907"},{"taxonomy":"tlo_news_impact","embeddable":true,"href":"https:\/\/www.thailawonline.com\/fr\/wp-json\/wp\/v2\/tlo_news_impact?post=4907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}