{"id":4907,"date":"2026-08-17T08:46:26","date_gmt":"2026-08-17T01:46:26","guid":{"rendered":"https:\/\/www.thailawonline.com\/thai-legal-news\/pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole\/"},"modified":"2026-08-17T08:47:02","modified_gmt":"2026-08-17T01:47:02","slug":"pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole","status":"publish","type":"tlo_legal_news","link":"https:\/\/www.thailawonline.com\/fr\/thai-legal-news\/pirelli-loses-its-fight-against-p-rally-trademark-similarity-is-judged-as-a-whole\/","title":{"rendered":"PIRELLI perd son combat contre P.RALLY : la similarit\u00e9 des marques est appr\u00e9ci\u00e9e dans son ensemble"},"content":{"rendered":"<p>Dans <strong>Dika 8837\/2568<\/strong>, le fabricant de pneus italien a demand\u00e9 l'annulation de <b>P.RALLY<\/b> marque, enregistr\u00e9e depuis 2001 pour des pneus de moto dans la m\u00eame classe 12 o\u00f9 <b>PIRELLI<\/b> est enregistr\u00e9 depuis 1975. La Cour supr\u00eame a refus\u00e9 : malgr\u00e9 le chevauchement phon\u00e9tique, les marques diff\u00e8rent dans leur apparence g\u00e9n\u00e9rale et leur structure, et P.RALLY avait acquis plus d'une d\u00e9cennie de reconnaissance propre (<strong>Loi sur les marques de B.E. 2534, art. 6, 61<\/strong>).<\/p>\n<p>Pour les propri\u00e9taires de marques \u00e9trang\u00e8res en Tha\u00eflande, la le\u00e7on est que la similitude est \u00e9valu\u00e9e <b>globalement<\/b>, apparence, son, produits et utilisation r\u00e9elle sur le march\u00e9, et tol\u00e9rer une situation pendant des ann\u00e9es affaiblit une contestation ult\u00e9rieure.<\/p>\n<p>\u21aa <a href='https:\/\/www.thailawonline.com\/fr\/franchise-business-in-thailand\/'>Comment les marques et les licences s'int\u00e8grent dans la franchise en Tha\u00eflande<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In Dika 8837\/2568, the Italian tyre maker sought cancellation of the P.RALLY mark, registered since 2001 for motorcycle tyres in 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